Problem: Vidant Health needed help recruiting nurses.
Idea: Nurses are a special kind of crazy. Long hours, high-stress, no room for error, and embarrassingly-not-enough recognition. Yet for some reason, each RN we spoke to laughed at the thought of a different career path. This dedication is the crazy we all need. Because at one point, all of our lives will be directly impacted by a nurse.
We wanted to talk to nurses without using smiley, overly-confident, crossed-arm stock photos. So, we spent two days in an active Level 1 Trauma Center in Greenville, North Carolina filming real nurses working with real patients (and some really good actors pretending to be patients).