I was fortunate to work on the 4.01K Race for Retirement for Prudential at Droga5. An event and campaign that asked people to run for a different type of cause: their retirement. We were tasked with creating the runner registration collateral that included: radio, OOH, e-mail, digital and interactive experiences at the festival.
In a partnership with MapMyFitness, runners from across the country could pledge to run a 4.01K even if they couldn't attend the race in D.C.
We also partnered with Pandora to create the 4.01K mixtape with banners and skins driving to the registration landing page.