Medidata is a Life Sciences Tech company that specializes in enhancing clinical trials with digital processes. We created a brand platform, manifesto, shiny new website, digital banners and a rebrand for their annual symposium that helped Medidata become BMA Marketer of the Year. Print was also featured in Luerzer's Archive.
Insight: Clinical trials create hope for patients and doctors.
Idea: The Architecture of Hope is the structure that accelerates clinical trials, turning hope into reality faster than ever before.
The redesigned website included an interactive brand story that dove deeper into Medidata's purpose and capabilities.
Each node of the architecture represents the five DNA points of the Medidata brand.
To see more, check out the full site at www.mdsol.com
Medidata NEXT 2017
We rebranded the annual global symposium with visual identity, messaging, website, signage and advertising collateral to drive registration.
Teaser Video Script
AD/Design: Wesley Vanderpool, Alex Sprouse
Copy: Colin Quinn