The New York Lottery introduced a new wager that let players win even if their numbers were wrong. They just have to be, well, close enough.
With social, pre-roll and banners we showed people how the game works with grammar that was close enough. The goal of the campaign was to drive viewers to the How-to-play video on Youtubes.
Scratch-Off Games from the New York Lottery make every day a little more exciting. So we made a series of Office Remixes, taking boring office sounds and making them a little more exciting.
Music by Kendra Gaines
!BONUS POST! #SOCIALMEDIA
Insight: People sweat for no reason and it's embarrassing, quite frankly.
Concept: Sweat has a way of talking for you, shut it up with Certain Dri.
Digital: Facebook App lets users shut friends up for 72 hours during times of oversharing. (Prom weekend, babies, weddings)
Insight: People are skeptical of natural products actually working.
Concept: With completely natural ingredients and packaging, Burt's Bees is the best way to clean yourself and the environment.
AD: Hannah Smith
A sauce as original as A.1. has a unique outlook on things.
Insight: When you've lived somewhere for so long, you get used to the smells in your house.
Concept: Stanley Steemer cleans your house so well it'll be like you've never been there before.
Digital: CraigsList Ad uses Geotagging to show a listing for your own house as if it were a brand new house.
Social promotion: Followers submit photos from when they first moved into their homes to receive service at the price from that year.
Insight: Adopting a pet brings new responsibility, purpose, and joy to your life.
Concept: Find the perfect companion to fill your life at Austin Pets Alive!
AD: Rachel Bottlinger